How to Leverage Off the ECB SuperUtes Sponsorship
East Coast Bullbars is continuing our support of the ECB SuperUtes Series as the naming rights sponsor, and as the Official Bullbar of Supercars. We’ve been asked why we sponsor the category and it’s simple…we love to support the Australian Automotive Industry and we’re race fans too. With the entry of the SuperUtes Category to the SuperCars program we’re able to combine both into a market relevant category available. How many dual cabs have you installed accessories onto over the past 3 months? Their dominance in the market and representation on the track with teams driving Toyota, Holden, Ford, Mazda, Mitsubishi, and Isuzu directly corollate to your customer, and ECB manufactures front-end protection products for all of them.
Talk about it! If your customer is passionate about cars they’re probably passionate about SuperCars. Ask them if they know about the ECB SuperUtes Series and if they’re driving a dual cab diesel the manufacturer is probably represented on the track.
ECB makes it easy to show the SuperCars logo in your showroom with several marketing programs. We have made available ‘Authorised ECB Dealer‘ door sticker, A4 Counter Cards featuring the ECB Safety Ute, and corflute signage to proudly show the ECB branding with the SuperCars/SuperUtes ‘big red S’. Ask your sales consultant on how to receive these SuperCars items.
Like and follow the category on Social Media. This may sound simple, but following the SuperUtes Series Facebook page allows you to tag them alongside ECB content (while you’re there don’t forget to follow East Coast Bullbars – ECB too!)
What you say is important to the category. Try using the entire name of ECB SuperUtes Series, or term ‘Naming Rights Sponsor’ this goes the same for ECB, the official Bullbar of the Virgin Australia SuperCars Championship.
It goes together.
Hashtag any content to make it easy to find ECB content from others.
#ECBSuperUtesSeries #ECBSafetyUte #IWasThereWithECB
Share screen pics of the events with your Social Media Followers. For example, ECB has the digital billboard on Forest Elbow for the entire Supercheap Auto Bathurst 1000. A screenshot or even a bad cell phone picture can go along way with your followers.
Thank you for your support and we’ll see you at the track!